M-Tool has been developed in the MultiTip project, at the Research centre for Environmental Economics, Heidelberg University. Within this project, stakeholders' mental models of Lake Victroria's Nile perch fishery are captured. You can read about mental models in this project in the following publications:
van den Broek, K.L., Luomba, J., van den Broek, J. & Fischer, H. (forthcoming). Introducing and Validating the Mental Model Mapping Tool.
van den Broek K.L., Luomba J., Onyango H.O., Musobya M., & Klein S.A. (2020). A framework for co-developing conservation research projects with stakeholders: A Lake Victoria case study. Lakes & Reserv.;00:1–10.
Other ongoing projects that are using M-Tool to capture mental models:
This research project uses the M-Tool to study the mental models of consumers in the transition from animal-based proteins to plant-based proteins. The M-Tool will be used to examine how consumers understand the transition and what they think are important drivers. We aim to identify which mental models are facilitating the transition and the adoption of plant-based alternatives for meat and dairy products and which mental models are hindering this transition.
Mental models of eating behavior
Denise de Ridder, Marleen Gillebaart, Caroline Schlinkert & Jeroen Benjamins, Utrecht University
Maartje Poelman, Wagening University
Several individual and contextual factors are of importance when making food choices. In this project, people are asked to use M-Tool to map the factors that play a role in the snack choices they make.
If you would like to add your M-Tool project to this website, please contact us.