M-Tool has been developed in the MultiTip project, at the Research centre for Environmental Economics, Heidelberg University. Within this project, stakeholders' mental models of Lake Victroria's Nile perch fishery are captured. You can read about mental models in this project in the following publications:
van den Broek, K.L., Luomba, J., van den Broek, J. & Fischer, H. (forthcoming). Introducing and Validating the Mental Model Mapping Tool.
van den Broek K.L., Luomba J., Onyango H.O., Musobya M., & Klein S.A. (2020). A framework for co-developing conservation research projects with stakeholders: A Lake Victoria case study. Lakes & Reserv.;00:1–10.
Other ongoing projects that are using M-Tool to capture mental models:
This research project uses the M-Tool to study the mental models of consumers in the transition from animal-based proteins to plant-based proteins. The M-Tool will be used to examine how consumers understand the transition and what they think are important drivers. We aim to identify which mental models are facilitating the transition and the adoption of plant-based alternatives for meat and dairy products and which mental models are hindering this transition.
Mental models of eating behavior
Denise de Ridder, Marleen Gillebaart, Caroline Schlinkert & Jeroen Benjamins, Utrecht University
Maartje Poelman, Wagening University
Several individual and contextual factors are of importance when making food choices. In this project, people are asked to use M-Tool to map the factors that play a role in the snack choices they make.
Sustainable fishing: social relations, identity and co-management of Adriatic fishery resources
Dražen Cepić, University of Zadar
The proposed research builds on current trends in fishery research: the study of normative aspects of fishing, mental models, identities and social networks. While fishery science in Croatian academia has been based on life sciences, the proposed research project would help establish the social scientific exploration of fisheries as a new and valuable area of research. The proposed research is based on a mixed methods research design, involving a combination of qualitative and quantitative data-collection methods: policy analysis, stakeholder analysis, survey research, social network analysis, ethnography, semi-structured interviews, and focus group discussions. These methods will be used to study marine fisheries on the Croatian coast of the Adriatic. The focus will be on commercial capture fisheries, in particular industrial and small-scale fisheries. However, in order to capture the complexity of the fisheries system, the research will also look at fisheries segments which can be difficult to isolate from commercial capture fisheries, such as aquafarming and recreational fishing.
If you would like to add your M-Tool project to this website, please contact us.